The challenge:
Growth that outran capacity
Our partner is a European heavyweight in supplying construction crews. There was no shortage of contracts — the shortage was skilled workers. Recruitment ran on ad-hoc activity, and the inbox was clogged with CVs that had no status and no priority. Time went on tidying up rather than on growth. What was needed was a solution that would bring control and repeatability.
We look wider than the brief
It quickly became clear that a job board alone would not solve the heart of the problem. There was no credible recruitment brand and no tool for handling hundreds of applications. Rather than build a single piece, we planned the whole: the brand, the candidate journey, the process and the system that ties it together.
